5/23/19

Niagara’s youth to name & design 2021 Canada Games mascot

The use of a “mascotte” as a good luck charm at sporting events dates back to the1880s. Ever since then mascots have been entertaining fans at stadiums, arenas and fields around the world. These loveable characters and creatures have become an integral part of professional teams and amateur athletic competitions putting smiles on the faces of children and adults alike.

Now, the 2021 Canada Games Host Society is inviting the Niagara School Boards and their students between the ages of 10 and 15 to submit their name & design for the Games’ mascot.

Thursday, May 23 from 10 a.m. to 11 a.m. students, teachers and administrators representing all French and English school boards in Niagara will gather at White Oaks Resort and Spa in Niagara-on-the-Lake to catch the spirit of the Games and learn how they can suggest a name as well as submit their idea of what the mascot should look like.

“The design and unveiling of a mascot has become one of the more fun and exciting aspects of professional and amateur sports,” said Vittoria Wikston, Senior Manager, Marketing & Community Development. “In our case, it’s a chance to get the youth involved early on in the process, let them have some fun, be creative and get inspired. Our hope is that ultimately our mascot becomes another symbol of unity for the Region and inspire the people of Niagara to get involved with the 2021 Games.”

Once the winning entry is selected and the costume is made, the 2021 Canada Games mascot will have a very visible presence throughout Niagara in the lead up to and during the Games. The mascot will also be referred to as “the guardian of the games” once the Games officially begin. “In working with and learning from the Indigenous community, they felt that once created, the mascot is more than just a symbol or a character, it will be the guardian of the games watching over our athletes, coaches, and volunteers,” said Host Society Chair Doug Hamilton. “It’s an important point and one we want to respect and recognize.”

The animal that will represent the Games has been determined. The task before Niagara’s youth is to name & design a version of that animal that best exemplifies what the Canada Games in Niagara is all about. “There are many reasons why we chose the type of animal we did and when we explain those reasons on May 23rd. I think the kids are going to have a lot of fun naming & designing a variation of our mascot that will be adored and embraced by Niagara residents, our participants and anyone and everyone who sees and interacts it,” explained Wikston.

Interviews and photo opportunities will be available. 2021 Canada Host Society Contact:

Name:Steve Katzman | Chief Revenue & Marketing Officer

Email: skatzman@2021canadagames.ca

Tel.: 905.246.3842

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